Aren't frog's amazing? It's March (here in the UK) and standing outside my backdoor, I was listening to two frogs in separate ponds singing their croaky songs trying to attract females.
It made me think. What's going to attract female frogs to one of these males rather than the other?
It's probably going to be what makes one frog different to the other. Female frogs aren't interested (I presume) in what makes them the same, but what makes one different and better than the other.
This made me think about my visit into Norwich today (one of the UK's most attractive retail centres). I am not attracted to retailers that are the same but attracted to those that offer something different. So many of them seem to be singing the song of the frogs. It's the one that sings a different tune that would attract me.
How many businesses are singing the frog song?
Tuesday, 24 March 2009
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